【媒库文选】为什么在线MBA文凭渐渐受到雇主青睐?

03-14 13:56   参考消息网  

How Online MBAs Are Winning over Employers by Degrees

为什么在线MBA文凭渐渐受到雇主青睐?

Seb Murray 塞卜·默里

Each year, Fiat Chrysler recruits 50 people globally into a leadership programme, most of whom have MBAs. The carmaker insists that it treats graduates of online and full-time MBAs the same when it assesses applications.

“Online MBA students are equally as competitive as those attending classes on campus,” says Kathryn Lee,human resources director for North America at Fiat Chrysler.

Employers' attitudes vary, however. While some companies recognise the qualities demonstrated by studying online, such as independence and self-motivation, others prefer the familiarity of the traditional campus degree.

Companies eager to find more experienced graduates often perceive advantages in recruiting from online courses. For example, the average online MBA participant at London's Imperial College Business School is 35, with 11 years of work experience, whereas the average full-time student at the school is 29, with six years' experience.

An online MBA can also demonstrate that a candidate is adept at managing multiple priorities. “People who do online programmes usually have a wealth of experience, work full-time and balance the demands of their position with the MBA,” says Ms Lee at Fiat Chrysler. “They display qualities that are important in people we hire — a strong work ethic, project management and critical thinking skills.”

However, she adds that reputation, brand and accreditation are more important for online MBAs because they are newer to the market. “A course without a strong reputation would be a concern because it indicates poor candidate quality. We look at benchmark data on the quality of online programmes — rankings.”

People studying for MBAs online are not always seeking a new employer. Last year at Carnegie Mellon University's Tepper School of Business in Pittsburgh, only 16 of the 33 online MBA students sought a job at a new company.

Of those, 75 per cent had an offer within three months of graduation. Technology and finance were the largest recruiting sectors, followed by consulting. The average salary across the cohort was $116,800, a 38 per cent increase on pre-MBA pay of $84,500.

Andrew Stevens is a 2016 graduate of the two-year,

$60,000 Carey Online MBA at Arizona State University in the US. The 30-year-old stresses the importance of the career services team, which he says helped him secure a customer management job at McKesson, the healthcare supply chain company. “We had the same level of career support as campus students,” Mr Stevens says.

Some employers still have reservations, however — for example that students may miss out on group collaboration. Being able to work with a wide variety of people is among the top five skills sought by MBA recruiters, according to FT data. “The ability to interact with other participants and build communication skills is a concern,” says Lisa Umenyiora, director of Imperial's careers service.

Another concern for recruiters is that online MBAs are often smaller than campus courses, partly by design,as it is difficult to manage large online groups.

Sandy Khan, founder of IN-CO, says, “If you have a large number of jobs to fill, it makes more sense to go to a course with a large volume of candidates, which tend to be campus programmes.”

Ms Khan, who was previously an MBA recruitment manager at Google, adds that some business schools still need to educate employers on the benefits of hiring online students. “Even in blue-chip, multinational brands, you would be surprised by how many recruiters do not even know what an online MBA is.”

每年,菲亚特克莱斯勒公司都会在全球招聘50人参加一个领导力项目,其中大部分人都拥有MBA学位。这家汽车制造商坚称,在评估申请时,它对在线和全日制MBA项目的毕业生一视同仁。

菲亚特克莱斯勒公司北美区人力资源总监凯瑟琳·李说:“在线MBA项目的学生与那些在校园上课的学生一样有竞争力。”

然而,雇主的态度各不相同。尽管有些公司认可在线学习所表现出来的品质,比如独立性和自我激励,但也有公司更喜欢传统大学学位的熟悉感觉。

渴望寻找经验更丰富的毕业生的公司往往意识到从网络课程招聘学生有优势。例如,伦敦帝国理工学院商学院在线MBA项目的学员平均年龄为35岁,有11年工作经验,而商学院全日制学生平均年龄为29岁,有6年工作经验。

在线MBA学位还可以证明候选人擅长同时处理多个当务之急。菲亚特克莱斯勒公司的李女士说:“参加在线项目的人通常经验丰富,从事全职工作,可以兼顾自身职位与MBA项目学习的需要。他们表现的素质对我们聘用的人来说很重要——很高的职业道德、项目管理和批判性思维技能。”

不过她补充说,声誉、品牌和认证对于在线MBA项目来说更重要,因为它们是市场的新生事物。“没有很高声誉的课程可能让人担心,因为它表明候选人的素质不佳。我们会看在线项目质量的基本数据——排名。”

参加在线MBA项目学习的人并不总是在找新的雇主。去年,在匹兹堡卡内基-梅隆大学泰珀商学院,33名在线MBA项目学生中只有16人到新公司找工作。

这其中75%的人在毕业后三个月内得到了工作机会。科技和金融是招聘人数最多的行业,其次是咨询业。所有人的平均工资是11.68万美元,比参加MBA项目前的工资8.45万美元增加了38%。

安德鲁·史蒂文斯在美国亚利桑那州立大学凯里商学院参加了一个两年6万美元的在线MBA项目,2016年毕业。这位30岁的年轻人强调了职业服务团队的重要性。他说这个团队帮助他在医疗保健供应链公司麦克森公司找到了一份客户管理工作。史蒂文斯先生说:“我们得到和在校学生一样的职业帮助。”

然而,一些雇主仍然持保留意见——例如认为学生可能会缺失团队合作机会。根据《金融时报》的数据,能够与各种各样的人一起工作是MBA招聘者看重的五大技能之一。帝国理工学院职业服务总监丽莎·尤梅尼奥拉说:“与其他参与者互动并培养沟通技巧的能力是一个令人担忧的问题。”

招聘者担心的另一个问题是在线MBA课程的规模通常比在校课程小,这在一定程度上是有意为之,因为组织大型在线小组是很难的。

IN-CO公司的创始人桑迪·汗说:“如果你有大量的岗位要填补,那么选择能提供大量候选人的课程项目就更合理,而这往往是在校课程。”

曾担任谷歌MBA项目招聘经理的汗女士还说,一些商学院仍然需要向雇主普及招聘在线项目学生的好处。“即使是在蓝筹跨国大公司,你都会惊讶地发现很多招聘者连在线MBA项目是什么都不知道。”(涂颀译自英国《金融时报》网站3月6日文章)